Cuil (pronounced cool) the Google Killer.
New Search engines are created all the time and generally they don’t generate a lot of headlines. Most new search engines are resigned to the fact that they won’t be able to compete with Google, Yahoo, and Microsoft. They target small niches. Not the case with Cuil because its challenging the reigning champion, Google.
The minimalist layout of the Homepage resembles Google very much. In fact it was created by some former employees of Google. Cuil boasts over 120,000,000,000 indexed pages and that it indexed them better than Google. Although that claim was challenged by Michael Arrington of Tech Crunch. It also takes aim at some of Google’s perceived shortcomings. For instance Privacy. It has a very visible link to its privacy policy and, unlike Google, it does not keep logs of users search activities (something that will please some privacy conscious people who worry that Google knows too much). Cuil’s black background also seems to allude to the idea that if Google changed its background color to black it would lower worldwide power usage. An idea that Google looked into but dismissed.
Cuil promises a lot, but the big question is whether it will succeed or if it was just hype. Cuil is doing the same things the Google is doing and that Yahoo is doing and Microsoft is doing with their live search. Search is incredible competitive, and Cuil doesn’t seem to do things any differently. Other search sites like Mahalo or Technorati strive to be different, but Cuil seems to just try and replicate Google’s success.
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