Apples Advertising Strikes Back
By Jin Nan Goto
During today’s NFL games Apples responded to Microsoft’s recent advertising blitz (which featured Jerry Seinfeld ).
I have to say that recently the Get a Mac Ads have been getting more and more childish. I thought that the first Get a Mac ads were very clever and effective in pointing out the advantages of the Apple platform. Now it seems that all they do is snipe at Windows Vista. They point out that Vista has a lot of problems, which is a claim that people should but don’t challenge. Lets not forget the launch of apples last few platforms Leopard and the iPhone and they had problems too. Why don’t we hear about those more? For the most part, that is because they have been fixed. Contrary to what Apple is trying to imply in this commercial, Microsoft is actively working to improve Windows Vista (just like Apple did for Leopard). That is what Vista Service Pack 1 was all about, and it appears there is a Service Pack 2 on the way. 2 years later all the problems with Vista have mostly passed. Microsoft isn’t only investing in advertising, and is also working to improve their products. There is really a fine line between pointing out your competitor flaws and making up stuff that isn’t true. Apple is clearly flaunting this line and their claims are unfair. Really these ads should try to convince people why the Mac is better, and not just about tearing down Vista.
